![]() If you fail to capture your recipient's interest with the first thing they read, your carefully crafted marketing message is going to be completely wasted. Underwhelming subject lines.Ī study on email marketing revealed that 33 percent of email recipients open emails based solely on the subject line. ![]() In these cases, remember to use the %FIRSTNAME% function and to use terminology that resonates with your target demographic. Of course, it's not possible to personalize every message, particularly when you're targeting larger audiences. Statistics show that referencing a former employer in common increases your chances of getting an InMail response by 27 percent. Scan these profiles too so that you get a better understanding of their personality, hobbies and interests.īe sure to mention any commonalities, such as a shared acquaintance, and use the pronoun "you" to make your dialogue sound friendly and conversational. Related: What Your Profile Picture Says About YouĪdditionally, some people's LinkedIn pages have links to their Facebook and Twitter profiles, where they might post less formal content.
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